CHAPTER 4
Brand Development
Working with Gigi Clozeau brought together many of the disciplines I'd explored throughout my career — storytelling, design, product development, fabrication and visual communication.
RETAIL DISPLAYS
The display collection combined sculpture, industrial design and manufacturing. Inspired by Brancusi, African currency objects, sea urchins and organic forms, I developed sculptural displays that reflected the character of the jewelry itself. Beginning with handmade ceramic prototypes, the designs were refined through 3D modeling and engineered for large-scale production for retailers and trade shows.
POP-UP EXPERIENCE
For Gigi's New York pop-up store I translated the brand into a physical environment. Inspired by the Memphis movement, I used bold color, simple geometry and playful forms alongside antique French furniture and classical objects to express the company's heritage and personality. The result was a space that felt warm, authentic and unmistakably Gigi Clozeau.
SKILLS DEVELOPED
STORYTELLING
DESIGN
PRODUCT DEVELOPMENT
FABRICATION
VISUAL COMMUNICATION